Martin Wiesemborski

Freelance UX Strategist

Hello ūüĎč

I strive to create digital experiences that deliver value to both the user and the business.

Working at the intersection of business strategy, technical development and user experience design, I enable transformational change through digital products and services.

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  • UX¬†&¬†Product Strategy
  • Service Design
  • Information Architecture
  • UX¬†Research &¬†Analysis
  • Wireframing &¬†Prototyping
  • Documentation &¬†Developer Handoff

"If you are looking for a great freelance UX expert, Martin Wiesemborski is your go-to-guy! I loved working with him and he really does great, innovative work. HIRE! THIS! GUY!"

Jan Bechler

Founder and Managing Director at Finc3 Marketing Group, Partner at Online Marketing Rockstars

Recent projects

September 2019 - now

coming soon


Ladenh√ľter - Helping small businesses during corona

In April 2020, I launched Ladenh√ľter, which translates to shelf hugger but also business angel. It was created during a hackathon by the federal government in just 48 hours. Together with a small team, we share success stories from local businesses to inspire others. And even more important:¬†detailed and hands-on advice on how to apply these ideas to your own business.

websiteinterview (German)


MOIA - Defining the future of mobility

MOIA is the new car pooling service by Volkswagen. For its launch in Hamburg, I created a scalable platform that introduced the brand, explained the service, and also pushes heavily on app downloads and hiring the required drivers.


"Martin immediately convinced us with his ideas and the concept for our website. Our objectives and the overall task were understood, conceptually thought through and a perfect solution was presented. Martin's work is extremely professional, his expert knowledge and his way of working together have enriched our project immensely."

Kristin Winter

Online Marketing at MOIA - Social Movement - A Company of the Volkswagen Group


1&1 - Customer care meets upselling

1&1 is one of Germany's biggest internet and mobile service provider with millions of customers that want to manage their plans, edit contract details and check their usage.
I was tasked to design a new, mobile-first self-service platform that allows for personalized upselling offerings while still being optimized for usability and service. I made heavy use of service design blueprints to factor in every touchpoint in the customer journey.

behind the scenes

Other clients I've had the pleasure to work for and with:

  • Online Marketing Rockstars
  • Deutsche Bahn
  • RWE
  • Commerzbank
  • BMW
  • Quicar
  • REWE
  • XING
  • Paulaner
  • thyssenkrupp
  • Granini
  • Haribo

I write a weekly newsletter

It's mostly about the tech, media and design world.


Say hi. 151 42407954