Martin Wiesemborski

Freelance UX Strategist

Hello ūüĎč

I strive to create digital experiences that deliver value to both the user and the business.

Working at the intersection of business strategy, technical development and user experience design, I enable transformational change through digital products and services.

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  • UX¬†&¬†Product Strategy
  • Service Design
  • Information Architecture
  • UX¬†Research &¬†Analysis
  • Wireframing &¬†Prototyping
  • Documentation &¬†Developer Handoff

"If you are looking for a great freelance UX expert, Martin Wiesemborski is your go-to-guy! I loved working with him and he really does great, innovative work. HIRE! THIS! GUY!"

Jan Bechler

Founder & Managing Director, Finc3 Marketing Group. Partner, Online Marketing Rockstars

2022 - 2023


I worked with the checkout and wishlist team at OTTO, shipping incremental changes for Europe's biggest E-Commerce player during difficult times in the business.

"Martin is a highly skilled UX designer with a remarkable hands-on mentality and a solid understanding of both customer and business requirements. His exceptional ability to create valuable digital experiences, coupled with his positive energy and deep understanding of user flows make him an indispensable asset for any project. And if you get the chance to attend one of his legendary kitchen parties - take it!"

Marcus Abend

Product Owner, OTTO

Interior shot of a MOIA ride pooling vehicle standing indoors. Tablet is attached, showing VGA


MOIA - Vehicle Guidance App

Ride-pooling provider MOIA uses a lot of custom apps and software solutions. To navigate and pick up customers, drivers use a special navigation app called Vehicle Guidance App. Together with the team I worked on implementing new features as well as stabilizing and optimizing the user experience.

"Working with Martin was a great experience. He gives attention to detail, understands the business needs, and delivers great work on time. Also in addition to his great work, he brought positive energy to the team and worked smoothly with every person in the team. Even within a short period, he brought great value to the product and the team."

Asli Aladag

Product Owner

2019 - 2020


LichtBlick is Germany's fifth biggest energy provider and one of the first truly sustainable ones. After more then 20 years on the market, the brand needed a complete overhaul to regain it's competitiveness and make green energy the new normal.


"Martin was an exceptional addition to our team while redesigning user flows and concepting the overall frontend architecture. Martin impressed us with his deep understanding of user flows and his customer centricity."

Constantin Eis

Chief Commercial Officer, LichtBlick


mobile conversion rate


sales per day


time spent on site


Ladenh√ľter - Helping small businesses during corona

In April 2020, I launched Ladenh√ľter, which translates to shelf hugger but also business angel. It was created during a hackathon by the federal government in just 48 hours. Together with a small team, we share success stories from local businesses to inspire others. And even more important:¬†detailed and hands-on advice on how to apply these ideas to your own business.

websiteinterview (German)


MOIA - Website Relaunch

MOIA is the new car pooling service by Volkswagen. For its launch in Hamburg, I created a scalable platform that introduced the brand, explained the service, and also pushes heavily on app downloads and hiring the required drivers.


"Martin immediately convinced us with his ideas and the concept for our website. Our objectives and the overall task were understood, conceptually thought through and a perfect solution was presented. Martin's work is extremely professional, his expert knowledge and his way of working together have enriched our project immensely."

Kristin Winter

Online Marketing at MOIA - Social Movement - A Company of the Volkswagen Group


1&1 - Customer care meets upselling

1&1 is one of Germany's biggest internet and mobile service provider with millions of customers that want to manage their plans, edit contract details and check their usage.
I was tasked to design a new, mobile-first self-service platform that allows for personalized upselling offerings while still being optimized for usability and service. I made heavy use of service design blueprints to factor in every touchpoint in the customer journey.

behind the scenes

2018 - 2019

MACH - Digital transformation at government scale

MACH helps governments and other institutions in the public sector to 'go digital'. But when it came to their own online experience, they needed some help themselves. Working at elbkapitäne, I helped launch a new magazine to highlight the innovative work taking place at MACH, in just a few weeks. Followed by a complete overhaul of the content-heavy corporate website - focussing on lead generation and story telling.

corporate websitezukunft.mach

‚ÄěMartin helped us reinventing the MACH online appearance with our main website and newly launched magazine. He was the driving creative and strategic force in all projects. I value Martin for his outstanding UX perspective and his ability to oversee every project from the beginning to the end, working on the initial strategy up to the finishing touches.‚Äú

Marc Monich

Head of Marketing & Communications, MACH AG

Other clients I've had the pleasure to work for and with:

  • Online Marketing Rockstars
  • Deutsche Bahn
  • RWE
  • Commerzbank
  • BMW
  • Quicar
  • REWE
  • XING
  • Paulaner
  • thyssenkrupp
  • Granini
  • Haribo

Say hi. 151 42407954
Martin Wiesemborski standing in an office, looking at the camera
Martin Wiesemborski and Julian Knappe in the office

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