Work

For OTTO customers, discounts and coupons are a big deal. So we very carefully introduced a new design element that touches every aspect of the customer journey: the paperCard. It closes the gap to competitors, builds the foundation for further product developement and offers an overall increased user experience.

Learn about democracy. Engage in politics. Meet for conversations. At the European Academy Berlin. Together with nocknock studio we refreshed the Corporate Design and launched a new version of the website that is more streamlined, modern and also easier to maintain.

Branding, Website Relaunch, Squarespace

During my first stint at OTTO, I worked with the checkout and wishlist team. We shipped incremental changes to Europe's biggest E-Commerce player during difficult economic times, modernizing and stabilizing the most criticial touchpoint of the shopping journey.

Successful Pitch - Blog, Website Optimization

Successful Pitch - Website / B2B E-Commerce

Successful Pitch- App - Customer Self Service App

Ride-pooling provider MOIA uses a lot of custom apps and software solutions. To navigate and pick up customers, drivers use a special navigation app called Vehicle Guidance App. Together with the team I worked on implementing new features as well as stabilizing and optimizing the user experience. This involved constant testing with the drivers and iterating based on their feedback in quick iterations.

Website Relaunch

LichtBlick started as one of the first green energy providers in Germany and is now it's fifth biggest energy provider overall. But after more than 20 years the brand needed a complete overhaul to regain its competitiveness and make green energy the new normal. We worked on the new branding, created a Design System from the ground up, developed a Platform Strategy thats links order flow, self service and B2B use cases, and of course build the website and self service platform itself. We spent a lot of time and effort building a conversion optimized order flow by making it easy to use, understand and book. We were rewarded with a +121% increase in the conversion rate on mobile and +52% increase in sales per day.

Website Relaunch, Corporate Design, Desig System

MACH helps governments and other institutions in the public sector to 'go digital'. But when it came to their own online experience, they needed some help themselves. Working at elbkapitäne, I helped launch a new magazine to highlight the innovative work taking place at MACH, in just a few weeks. Followed by a complete overhaul of the content-heavy corporate website - focussing on lead generation and story telling.

Year in Review Microsite

Map to report wildlife sightings and to connect farmers / enable exchange

Tool to calculate light values in rooms

MOIA is the new car pooling service by Volkswagen. For its launch in Hamburg, I created a scalable platform that introduced the brand, explained the service, and also pushes heavily on app downloads and hiring the required drivers.

Website Relaunch + Chat Bot to help you configure your bike suspension

1&1 is one of Germany's biggest internet and mobile service provider with millions of customers that want to manage their plans, edit contract details and check their usage. I was tasked to design a new, mobile-first self-service platform that allows for personalized upselling offerings while still being optimized for usability and service. I made heavy use of service design blueprints to factor in every touchpoint in the customer journey.

Website Relaunch, Kitchen Configurator, Location Finder

Fun digital magazine for kids, optimized for iPad, Micro-Interactions

Tool to place windows in sloping roofs

Website Launch

Website Specials / Microsites for new product launches

Successful Pitch - Employer Brand - Digital Strategy

Launch Campaign, Website

Launch campaign on web & socials, Website

Internal Platform to celebrate brand relaunch

Digital Campaigns, Mobile Game, Website, Microsites